Those tuning in from the United States may recall the disjointed and unstructured rollouts that micro-mobility companies like Lime and Bird had in metropolitan areas. On the other side of the world, however, green scooters are having their spot in the limelight right now.
To understand what made these companies a success when others failed, host Daniel Litwin meets with Ahmed Al Teneiji, CEO and founder of Skurrt. Skurrt is a green scooter company founded in Dubai that has quickly grown to compete with major players in the region, like Lime and TIER.
Al Teneiji isn’t your average entrepreneur, either. Before founding Skurrt, he held senior positions in both government organizations and multinational corporations, with over 20 years of senior management, marketing, branding and product development experience under his belt.
However, the road to success wasn’t an easy one by any means. In understanding how the micro-mobility market works, Al Teneiji discovered that “you need to look into infrastructure, you need to understand people’s behavior, you need to understand how to convince the government, and so on.”
After launching his company, Dubai government officials banned the use of shared scooters in the city. Al Teneiji then realized he would need to work together with the government in order to get his company off the ground.
He also found out that a key part of his success would depend on finding a manufacturing partner he could trust.
“Choose the right partner,” he said. “A partner that will provide the best quality vehicles will provide less maintenance work and a longer life duration [for the vehicles].”
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